Create an inviting atmosphere for retail and hospitality with new perfect-fit High intensity of beam for accent lighting with strong lumen maintenance;More vivid, vibrant colors over time for merchandise display with no harmful UV;Innovative design with hassle free retrofit solution With an elegant new design, Philips MasterClass LED AR111 creates a brilliant visual effect. With excellent rendering of 90+ CRI and R9<gt/>50, colors stay vibrant and natural, enhancing the appeal of everything on display. Superior design with Red Dot award of "innovative product design";High intensity of beam equivalent to halogen AR111 50W, 75W, 100W;Better color realization with high CRI value, while colors remain vibrant and natural;High lumen and color maintenance with long lifetime of 25,000 hours to 40,000 hours;Retrofitable with G53 luminaires, Title 20 & Title 24 JA8 compliant Retail shops and showrooms;Hospitality;Galleries