Incandescent Infrared Reflector Flood No warm-up time required.;Decreased heat loss. Philips Family of Specialty Incandescents provide the perfect light for dramatic accents and display lighting as well as general lighting in a variety of applications. Philips Infrared lamps are suited for heating and drying in industrial and commercial aplications. These incandescent, gas-filled infrared heat lamps come up to full temperature almost immediately, eliminating costly warm-up time. Highly efficient heat generators that produce a minimum of light rays and a high amount of infrared radiation. The BR40 lamp provides a built-in reflector for radiant energy control. Instantaneous heat;Radiated heat only warms object to be heated;Build-in reflector for radiant energy control Ideal for bathroom recessed fixtures and commercial and industrial applications.