The next generation in retail lighting -Simply irresistable Easy to install and replace, 100% compatible with existing HID systems in markets today;Miniaturized reflector eliminates need for optical design;Excellent choice for today's lighting designs The Elite family is at the very top of the MasterColor CDM range, and gives a unique combination of unbeatable light quality and consistent performance over lifetime, while keeping running costs low. The MasterColor DCM Elite MR16 combines the famiilar compact shape of MR16 halogen lamps with the performance of ceramic metal halide MasterColor Elite lamps. Suited for accent/decorative lighting, general lighting and downlighting in retail applications; or for outdoor landscaping and architectural effects. Sparkling light - 90 CRI with crisp white light (3000K);Long life- 12,000 hours rated average life*;Lamp-to-lamp color consistency;GX10 twist-and-lock design locks base into place;Miniaturized;* Rated average life is the life obtained on the average, from large reresentative groups of lamps in laboratory tests under controlled conditions at 10 or more operating hours per start. It is based on survival of at least 50% of the lamps and allows for individual lamps or groups of lamps to vary considerably from the average. Ideal for display lighting, and accent lighting, general lighting and down lighting in retail applications; and for outdoor landscaping and architectural effects in retail and hospitality applications.